The Apple Way

The bottom line is very powerful. It's what made Wally World the empire it is today. These days people want more than bottom line, and Target (pronounced with a French accent) is benefiting because people are willing to pay more for a better experience. The same could be said for Apple. I try to explain to people that it's better to pay 20% more for the computer because you'll use it a lot more for different things and save time trying to fix it - how valuable is your time? Don't jump over a dollar to save a dime.

"We don't underestimate people . . . Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it's a little pricier. People are smart; they figure things out." Steve Jobs

http://video.google.com/videoplay?docid=36099539665548298&q=microsoft+ipod